Convenience stores

A customer usually knows what he or she is looking for when entering a convenience store. Research shows that clear, attractive and tempting offers will help break the customer’s autopilot and increase unplanned impulsive purchases. Convenience stores are usually small, but equipped with multiple displays. The industry often focuses on using displays to increases sales, and when they are used correctly the results speak for themselves.

Increasing sales in a convenience store

• Helps customers make informed decisions.
• Stimulates impulse purchases by showing tempting and delicious content.
• Builds and enhances a desired atmosphere.
• Converts queue waiting time to value time.
• Promotes higher margin products.
• Customises different offers by choosing a target group or a specific time of day.