Fashion
With numerous fashion brands trying to attract the consumer’s eye, it is vital to stand out to grab attention. Using Digital Signage the customer can easily communicate on brand, improve the time spent in the shop and ultimately support sales conversion. Communicating on brand is one of the most important factors for success. Images and videos on display need to be intriguing and eye-catching. Digital Signage provides fashion brands a great variety of possibilities to stand out. With one click contents can be changed in all stores.
Supporting the fashion industry to stand out
- Promotes, inspires and builds the brand.
- Supports events, campaigns or new collections.
- Guides customers interactively or by digital customer service.
- Stimulates impulse purchases at the point of sale.
- Attracts people and drives traffic into the store with high impact content at the storefront.
- Contributes to an inspiring environment, which enhances the customer experience.
- Assures consistent signage throughout the brand.
Challenges
Numerous brands are trying to win the attention of the consumer.
Requirements
The images and videos displayed need to be intriguing and eye-catching.
Solutions
To guide the customers interactively or by digital customer service, and to drive traffic into the store with high impact content at the storefront.
Stadium
Creating an endless aisle
The Swedish sports fashion retailer Stadium focuses on making their entire product assortment available in all stores, without actually having the complete range in stock everywhere. Our concept offers the endless aisle while touchscreens in the store are able to show the entire assortment and start the sales conversion process. Our project evaluation has shown that it also gives the staff more time to do what they are best at – starting a conversation with the customer and being there for them.