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We are specialists in human behavior

At ProntoTV we guide the consumer to a desired behavior in a decision-making situation through relevant digital communication. We support our customer by reaching out with the right message to the right stakeholder at the right time in a physical environment. The consumer interface is controlled via a cloud-based proprietary software. Internationally, our industry is recognized as Digital Signage.

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Borderless competencies

As the Digital Signage industry becomes more mature, the demands and possibilities rapidly increase:

  • Fashion retail customers discover that they can exchange content across 40 markets in one go.
  • Furniture retail customers want one global roll-out to optimize impact, brand experience and cost efficiency.
  • Banks want to reach their employees instantly and measurably across the continent.
  • Public transportation companies intend to increase customer loyalty and occupancy by offering a tailor-made Digital Signage solution for the daily commute to work.

To meet these increased demands ProntoTV needs to be established on an international scale. In 2016 ProntoTV was purchased by ZetaDisplay to be able to continue our international growth. During recent years ZetaDisplay have acquired leading local Digital Signage companies that fit our philosophy of delivering excellence in all aspects. Today, we are more than 140 highly skilled individuals at eight offices in six European countries.

We are getting closer to working as one integrated company. After some 20 years of experience within Digital Signage, ProntoTV and ZetaDisplay are European leaders, ready and eager to go for more.

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Vision

ZetaDisplays vision is to be the preferred global partner
for nudging behavior at the point-of-decision.

Overall objective

Our strategic objectives are:

  1. To develop the company by focusing on professionalization, internationalization and harmonization.
  2. To drive development through high customer satisfaction, investments in scalable solutions and to continuously grow the base for contracted services.
  3. To be the natural partner in our three business avenues – retail, public space and corporate communication.
  4. To strengthen our leading international market position through continued organic growth and complementary add-on acquisitions.

The company’s purpose

The company is a service and software company with the purpose to create and support a behavioral change in a physical environment.

In order to deliver smart digital solutions, we combine four core competencies under one roof:
Concept and communication skills, software development and deployment leading to process-driven aftermarket services for customer support, monitoring and maintenance.